About me
Head of Design /
Principal Product Designer
Highly experienced IC, founding designer, and team leader.
Built products and teams from 0–30.
Effective as a solo IC or strategic design leader.
Multi-industry experience across crypto, fintech, and consumer products.
TRUST WALLET - DATACAMP - VISA - SANTANDER - WILLIAM HILL - BRITISH AIRWAYS - PAYSAFE
Who am I?
I’m strategic, practical, and commercially driven, with the judgment and empathy to lead and deliver as an IC.
I operate my design teams within the unique
context of the business; there is no one-size-fits-all approach.
Impact
Strategic design delivers impact that can be measured.
I measure success not just in design craft and quality, but in the results the work delivers — including recent impact at Trust Wallet, a $90m business serving 15m monthly active users.
"I have always found him to be a results driven, innovative and highly creative individual. - I cannot recommend his work and approach highly enough."
John Barnes
CDO at William Reed | Chairman of PPA Digital Collective & AI Taskforce
People
Effectively managing people is a key lever to multiply value.
Every context is different, and new approaches are always needed. With this lens, it’s easy to provide the culture and environment for designers to excel.
