Reward points

Loops was a crypto reward point start-up. With a novel tokenomics and new ways of collecting points.

Scroll to explore

Role: Founder & Product Designer, responsible for product strategy, UX, visual design, token mechanics, and end-to-end delivery.

About the project

Full loyalty platform and app suite

Loops was a start-up I founded, including complete design, build, and roll-out. The product launched just as Covid arrived which effectively nuked the product. Its central premise was physical check-ins in retailer locations to earn cryptocurrency, which could then be redeemed for rewards, discounts and free items.

Ultimately the product didn't achieve traction, and post-Covid was no longer viable due to changes in the market.
Project included full suite of apps and a merchant back-office to create offers.

Outcome

Designed and launched a full loyalty platform end-to-end, gaining first-hand experience of product-market fit, go-to-market risk, and the impact of external market shocks on early-stage startups. Also deep understanding of 2 sided markets and the complexity of getting started. Deep tokenomics learnings.