xDesign Process

Make a Plan

• Collect all the ingredients and make a detailed plan - before anything else do this!

• Brief & Data, Stakeholders & Team

• Customer problem & value

• Deadline & Resources

• Add Contingency

Go Together

• Collaborate, share, influence

• Workshops align on problems, solutions and constraints early on

• Use 3 brains rather than 1

• Take people on a journey, tell the story from a—to-b

• Share progress early and regularly invite feedback as much as possible

Go Lo-fi

• Start with paper + pen, flows, wireframes, and prototypes

• Stay low-fi as long as possible

• Save UI for the final polish

Go Fast, Wide & Deep

• FAST & WIDE: Iterate repeatedly & quickly, solve problems fast

  • Cheat codes = desk research, competitors, UX best practice — ask Google / AI

• DEEP: customer journey maps, data, personas, workshops, and customer interviews

  • Dive deep to understand customers experience and users

  • Collect x-team ideas

  • Check competitors solutions

  • Understand the data

  • Actually speak to customers

Pressure Test

• Show customers, peers and stakeholders, test ideas, wireframes, prototype, live product

• Test early & regularly

• Break it as quickly as possible, apply RAT test

Go Again

• Can I make it better?

• Question the final quality?

• Is it good enough?

• Test in Prod & Live

• Own it

• Add moments of magic at the end