Company
Duration
#
Research
#
Strategy
#
UX
Search
Improve search and product discovery across the Datacamp platform
Role: Principal IC, leading search strategy, UX design, and cross-product discovery in partnership with product and engineering.
About the project
Datacamp suffered from poor discovery, which impacted user retention and activation.
We decided to improve our logged in search function to allow cross product and media types search on the website. Using our design process we workshopped the best solutions before moving into Figma design.
Using Algolia together with smart defaults and personalisation, we significantly improved search results. We also added sophisticated filtering to allow users to narrow selection into topic areas of interest for them. Part of this work was also fixing content indexing and reviewing most popular topics across the platform to play into useful defaults.
This global search improved product discovery, and increased the number of pages visited by over 25%
Outcome
Improved product discovery and engagement by introducing a unified, cross-product search experience, increasing pages visited by over 25%.
DISCOVER MORE
